1-Respond to the following Classmate\’s Post about the following Video: http://www.cengage.com/marketing/book_content/9781111821647_lamb/videos/ch03.html
The company Method in my opinion is a societal marketing orientated company. In the book, it states The idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives, but also to preserve on enhance individuals and societys long-term best interests. After watching the video, I can say that the company method meets the criteria in being a social marketing orientated company because they focus on the environment and wanting to be green. Method is not only a company that integrates environmental practices but they are very good with marketing their products. In the video, it states that they will place their products 30 cents higher than the average product because not only is their product better than other products but they are also environmentally friendly. Someone in the video also stated that their odor products dont use chemicals that hide the smell, they eliminate the odor, that to me was interesting because as a customer I myself like products that market the truth and not a lie. Method is a company that uses various methods of marketing, they not only use the comparison method from one product to another to make their product look good but they help better the environment.
2- You need to agree or disagree what my classmate said on his post. You also need to comment about his post adding something new to the discussion. Remember, this is a discussion, it has to look like a conversation between classmates.
3- You need to use citations in your response in order to add credibility to the assignment.
4- PLEASE, MAKE SURE TO INCLUDE THE REFERENCES WITH THE SOURCES ALREADY USED TO COMPLETE THIS ASSIGNMENT. IT\’S REALLY IMPORTANT TO GET MY GRADE.