Why Retail Brands Must Double Down on Customer Service in the Age of Amazon

Read the article Total Chaos: Why Retail Brands Must Double Down on Customer Service in the Age of Amazon. Find the link below.

https://www.forbes.com/sites/groupthink/2017/04/05/total-chaos-why-retail-brands-must-double-down-on-customer-service-in-the-age-of-amazon/#2082df715cd9

After reading the article reflect on things that you have learned in class or will be learning. Some examples include, economics, ethics, management, corporate structure and culture, etc. You should be able to think of ways those topics can relate to this article. The objective is to use the article as the foundation. You can then develop a topic you want to learn more about and begin your research. This article should be referenced somewhere within your paper.

Some helpful hints for writing an article review:Start with an introduction that mentions the article and a thesis for the review
Follow with the main points you want to make from the article
Highlight the positive points and facts presented
Critique and identify gaps, contradictions, disparities in the text and unanswered questions.

Additionally, you must have a works cited page. Be sure to include at least two scholarly resources. You should have in text citations as well.