What role do the product life cycle, competition, and perceptions of quality play in Acid+All\’s suggested retail price?

1-Watch the following Video:
http://www.cengage.com/marketing/book_content/9781111821647_lamb/videos/ch19.html

2-After watching the video answer the following question:
What role do the product life cycle, competition, and perceptions of quality play in Acid+All\’s suggested retail price?

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