The Downfall of J.C. Penney

Assuming that you gained buy-in from J.C. Penney Companys senior executives, you must now develop a comprehensive change management plan that addresses the desired change. In developing a change management plan, you cannot take a one-size-fits-all approach. A plan of this kind depends on the companys needs. One company, for instance, might be releasing a new product, while another might be in the middle of a merger. Each of these scenarios requires a very different approach, and it is up to you to make these determinations.

The steps listed below should be included in your change management plan.

1. Preparing for Change
Provide a comprehensive assessment of the key aspects of the company and how it might be affected by the change. Your assessment of the organization could include reviewing the current mission and vision statement; assessing organizational structure, culture, and values; reviewing the companys history; or understanding staff retention and morale. This is not an exhaustive list, and you should include information that is pertinent so that others can understand why the change is necessary for the company and how your plan will effectively implement the intended change.
In preparing for the organizational change, the following sections should be included:
o Outline of Goals. Outline and prioritize the goals of the plan and proposed change. How will you prioritize and manage the tasks, resources, and tools within the project?
o Macro and Micro Changes. Describe and evaluate the macro and micro changes, including a financial analysis for each change that you propose. Provide your interpretation of resource allocations.
o Scope of the Change. Review the scope of the change and who will be affected. Discuss why each change is necessary and what the benefits will be.
o Task Force. Make recommendations for the creation of a task force to help with the changes. This group would be tasked with helping implement the plan to allow for a smooth transition and aid in identifying what worked well and what did not.
o Strategies. Create strategies to make the changes happen. This will depend on your companys needs and proposed changes. For example, if applicable, how would you downsize the staff, or how would you find and keep the best employees? How would you cut expenses?

2. Managing Change
This should include the following:
o Communication Plan. Discuss how you will maintain communication among all stakeholders.
o Mediation Department. Provide recommendations regarding conflict resolution for addressing employee issues. Once the changes take place, what will you do to help those who resist?
o Human Resource Support. This might include training, coaching, professional development, and a plan for performance evaluations.

3. Reinforcing Change
What is your plan or recommendation to reinforce and sustain the proposed changes within the company and among internal audiences? What strategies will you use to gain buy-in among the internal individuals or groups that the change affects? How will you achieve and maintain a sound, ethical framework or ethical reasoning when making these recommendations?

4. Change Outcomes
This should include the outcome of your plan. What do you envision will happen to the company based on implementation of your recommendations? This section should reflect your list of goals and positively reflect benefits to the organization. How will you resolve potential conflict during the change management process and create a positive impression on the organization? Also, describe the ethical components that will create accountability in the functions of the organization.

Include a table of contents.
Describe the purpose of the change management plan.
Define the change management plan member structure. (This is the authorizing staff.)
List the issues to address.
List the outcomes to be resolved.