Social Media Marketing Scholarship

New Media and New Marketing: How do new media such as websites, social media sites like Facebook, Twitter, or Snapchat, challenge traditional ideas of marketing? In what ways should colleges or universities adapt their teaching methodologies to better prepare marketing majors for the New World of online marketing of Internet, social media, and mobile marketing? What existing marketing concepts remain important, which ones are becoming irrelevant, and what new concepts (or new skills) should be taught to todays college marketing majors? If you, as the essay writer, could suggest revisions to the requirements and ideas of a marketing major at a major US college or university what would they be?