Marketing report

To develop independent learning and business related investigative skills.
Assessment Task
Your assessment task is:

To conduct an investigation of a current \’industry\’ or \’sector\’, or industry/sector issue relevant to your degree and your professional development. This will typically result in the identification of a problem, trend or issue that is subsequently examined during the project. Students must make use of relevant academic concepts to structure their investigation and to facilitate their analyses.

The module offers the opportunity to develop considerable skills relating to employability

Identify a suitable structure for the research project.
A justification for conducting a survey or investigation
A substantial review of the literature pertaining to a problem or issue
A considered choice of research or survey method (where appropriate)
Conclusions pertaining to the aims and objectives of the work.
Apply relevant marketing theory/concepts to inform the collection and evaluation of the secondary data (and primary data if necessary) to complete your project.
Analyse and interpret your data in order to develop your marketing project.

The complete work will be a 5,000 word report (+/-10% word count). Harvard referencing must be used throughout.

Learning outcomes

On successful completion of the module students will be able to:

Knowledge and Understanding

a) Apply theory to the topic and in doing so illustrate how theory informs a
problem/issue or, alternatively, illustrate how theory is itself informed by
observation and analysis.

Subject – specific Skills

b) Give consideration to alternative marketing theories and provide evidence of
practical applicaton of this theory.

c) Present a written argument consistent with the traditions adopted from the marketing discipline.

Key Skills

d) Critically analyse secondary data using appropriate theoretical frameworks

e) Create and sustain a coherent written argument based on independent study
-COMPANY MUST BE SANSIBURYS OR ASDA
-I NEED MY ASSIGNMENT TO HAVE THE SAME FORMAT TO THE ONE THAT I ATTACHED
– I ALSO ATTACHED THE ASSIGNMENT BRIEF
– USE SOME GOOGLE SEARCHES SO IT NOT OBVIOUS THAT SOMEONE ELSE HAS WRITTEN IT
-GRADE MUST BE BETWEEN (A – A-)