MARKETING PRINCIPLES AND PRACTICE

1. For a confectionary product of your choice, what macro and micro factors need to be considered when launching the product in the UK?

2. What is segmentation, targeting and positioning? Suggest three target segments for the confectionary product.

Each question carries equal marks

Word Limit 1000 words

NO PLAGIARISM PLEASE

please use harvard referecing for sources used and use quotation marks for any quotes or wording same as from a source. then state the source at the bottom.