Marketing Mix

Choose one industry from either soft drink, fast food/restaurant, hotel, cell phone provider,banking, automobile, airline, or entertainment and search for information about the marketing mix used by at least two companies. Provide an example of the four areas of the marketing mixproduct, price, placement, and promotionused by each of your selected companies. Discuss where their marketing mix strategies are similar and where they are different and explain why. Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy. Also, consider the element of ethical promotion and social responsibility toward consumers. In addition to company websites, use http://www.ibisworld.com/ and http://www.mergent.com/ to find information about markets and individual companies. Must include an introduction must reference two articles from business-related or news webcites and the attached journal article for a total of three sources. Must be at least six pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting. An abstract is not required.