1-Respond to the following Classmate\’s Post about the following Video:
http://www.cengage.com/marketing/book_content/9781111821647_lamb/videos/ch19.html
Classmate\’s Post:
The roll Acid+All is playing, is that the product is cool. The company targeted affluent baby boomers with adds the product being an accessory. As a consumer, when choosing an anti-acid i can careless if the medicine is cool or hip. I just care if the product works. The company priced Acid+All above 3 dollars. \”It\’s hardest when the product isn\’t noticeably different from\” existing products, he said. \”People don\’t have a compelling reason to switch.\” (Saitz). The company tried to appeal to a consumer with the idea of being cool. From the research and video I did not see anything say if the product worked. All of the anti_acids out in the market now, Acid-All forgot to appeal to their competitors consumer.
2- You must agree or disagree what my Classmate said on his post. You also need to add something new to the discussion. REMEMBER, this is a discussion, your response must look like a conversation between Classmates.
3-You must include citations on your response in order to add credibility to this assignment.
4- PLEASE MAKE SURE TO INCLUDE THE REFERENCES WITH THE SOURCES ALREADY USED TO COMPLETE THIS ASSIGNMENT, IT\’S REALLY IMPORTANT TO GET MY GRADE.
