International Finance Strategy

Again assume that the Nike Inc. (NKE) (http://www.nikebiz.com/; http://money.cnn.com/quote/quote.html?symb=NKE; http://news.nike.com/news/nike-inc-introduces-2015-global-growth-strategy) is expanding globally. One way to expand globally is to buy shares of other companies, while other way is to open up new branches. But both options are not risk free.

Read the information in the background material, look for more information, and then write a 2 to 3 page paper answering the following questions:

How important is it for the financial managers of the Nike Inc. to understand the main challenges in the global market?

Are there any major criteria for the selection of international investment opportunities that the financial managers of the Nike Inc. can use?

Please explain your reasoning.

In the course of preparing your paper, you will probably want to think about, among other things, the points such as:
Growing concern about the rising complexity of global environment,
Political and social issues,
Exchange rate issues, etc.