How does Vans use giveaways and contests to market its products? Why do these strategies work so well for Vans?

1-Watch the following Video:
http://www.cengage.com/marketing/book_content/9781111821647_lamb/videos/ch16.html

2-Once you have watched the video, answer the following question:
-How does Vans use giveaways and contests to market its products? Why do these strategies work so well for Vans?

3-You must include citations on your post in order to add credibility to this assignment.

4-PLEASE, MAKE SURE TO INCLUDE THE REFERENCES WITH THE SOURCES ALREADY USED TO COMPLETE THIS ASSIGNMENT, IT\’S VERY IMPORTANT TO GET MY GRADE.