use a maximum of 5 references from a range of resources including:
1. The Marketing module text book by Baines et al, Jobber (MUST INCLUDE)
2. Explaination about fundamentals: course introduction and principles or marketing (reference could be by CIM), consumer buying behaviour, segmentation, and market research. And also the marketing mix: product, branding, price, and promotion.
3. Any of these books (CHOOSE THE BEST ONE)
Brassington, F & Pettit, S. Principles and Practice of Marketing. Maidenhead: McGraw-Hill Education
Jobber, D. Principles of Marketing. Harlow: Pearson Education
Kotler et al. Marketing Management. Harlow: Pearson Education
Introduction (any edition):
Cannon, T. Basic Marketing: Principles & Practice. London: Cassell
Christopher, M & McDonald, M.. Marketing: An Introductory Text. Houndmills: Macmillan Business
These texts provide an introduction to some of the topics and serve as a background o the module.
Background (any edition):
Brassington, F & Pettit, S. Essentials of Marketing. Maidenhead: McGraw-Hill Education
Lancaster, G. A et al. Essentials of Marketing. London: McGraw-Hill
These texts provide good coverage of some of the basic components of the module.
Christopher, M & McDonald, M.. Marketing: A Complete Guide. Basingstoke: Palgrave Macmillan
4. Any case studies of companies you may choose to use as examples in the assignment
No more than 1100 words.