Explain the term Marketing. Using business examples, show how marketing can help businesses to create demand for products and services.

use a maximum of 5 references from a range of resources including:

1. The Marketing module text book by Baines et al, Jobber (MUST INCLUDE)

2. Explaination about fundamentals: course introduction and principles or marketing (reference could be by CIM), consumer buying behaviour, segmentation, and market research. And also the marketing mix: product, branding, price, and promotion.

3. Any of these books (CHOOSE THE BEST ONE)
Brassington, F & Pettit, S. Principles and Practice of Marketing. Maidenhead: McGraw-Hill Education

Jobber, D. Principles of Marketing. Harlow: Pearson Education

Kotler et al. Marketing Management. Harlow: Pearson Education
Introduction (any edition):

Cannon, T. Basic Marketing: Principles & Practice. London: Cassell

Christopher, M & McDonald, M.. Marketing: An Introductory Text. Houndmills: Macmillan Business

These texts provide an introduction to some of the topics and serve as a background o the module.

Background (any edition):

Brassington, F & Pettit, S. Essentials of Marketing. Maidenhead: McGraw-Hill Education

Lancaster, G. A et al. Essentials of Marketing. London: McGraw-Hill

These texts provide good coverage of some of the basic components of the module.

Christopher, M & McDonald, M.. Marketing: A Complete Guide. Basingstoke: Palgrave Macmillan

4. Any case studies of companies you may choose to use as examples in the assignment

No more than 1100 words.

Thank you.