EpiPen company

Final Project/Term Project:
The term project is tasked with providing you with an opportunity to assume the role of a business consultant hired
by a listed firm. It is common that the focal firm does not ask for your advice about a specific question, such as
should our firm acquire our largest rival. Rather, the firm raises a vague question: Please come to our firm,
collect necessary information, and based on your analysis provide us with your recommendations about what we
should do in the near future.

This vague question, which is prevalent in the consulting industry, is the focal question to be addressed in your group report.
This is a summary of the procedures for your term project:
1. Identify: Two strategic issues
2. Evaluate: Importance and urgency of the issues
3. Select: One issue for the term project
4. Formulate: Two or three strategic alternatives for this issue
5. Evaluate & Recommend: One alternative; justify your choice

Step A. Defining the Issue

Your groups first task in analyzing the chosen firm is to clarify the statements of the issues faced by the focal firm.
The issues range from the key concerns, problems, decisions, challenges to opportunities that the firm are
confronting. It may appear to your group that a problem may be only a symptom, or the tip of the iceberg, of a
deeper hidden issue. In the consulting industry, the major issues are those most relevant to the members of the top
management team of the firm. In other words, the CEO of the firm, who is concerned about these issues, is currently
seeking solutions of these issues.

For each issue identified by your group, think about the following two factors:
(1) Importance. One of the judgements that demand your attention is whether this issue is of strategic importance to the organization. Would the issue make or break the firm? Would it be a major competitive advantage? Would it influence the firms profitability in a significant way?
(2) Urgency. The judgement of the sense of urgency about the issue is fundamental in your
term project. A good metaphor is the emergency room in a hospital in which a quick decision must be made to sort
out the priority of patients.

Your term project is to focus on one issue, and one issue only, from the set of issues chosen by your group. The
chosen issue to be analyzed in your term project is usually an issue that is both urgent and important.

Step B. Formulating two or three strategic alternatives

Based on the central issue, your group is to clearly outline strategic alternatives for the issue. Each of them should
be specific, and must contain at least the following components:

1. What is the decision/recommendation?
2. How and when should the decision be implemented?

Step C. Recommendation and Justification

Choose one strategic alternative and justify the decision. You can use some of the following commonly used

decision criteria. You do not need to use all of them; choose some criteria most relevant to your firm.

1. Profit Cash flow Competitive advantage Flexibility
2. Cost Inventory turn Customer satisfaction Safety
3. Return on investment Productivity Employee morale Visual appeal
4. Market share Staff turnover Corporate image Obsolescence
5. Capacity Quality Ease of implementation Cultural sensitivity
6. Delivery time Growth rate Synergy Motivation

Quality Requirement for the Team Project
I suggest that you constantly remind yourself and compare your project preparations with the following

Theory: you should make efforts to apply the theories learned in the course to your project.
Evidence: You are required to provide evidences to support your analyses. Both relevant quantitative and
qualitative evidences are important in your analyses. Please avoid shallow, pure opinion-based assertion
without evidences.

Critical thinking: Your analysis shall not simply focus on repeating or summarizing the key knowledge of
the class materials. Your analysis shall emphasize insightful critiques, discussions and analyses of your
company. Both the pros and the cons of the suggestion should be mentioned and compared (i.e., Do the
pros outweigh the cons, or vice versa?).

Clarity: You will need to clearly convey your key messages, and make sure that readers fully understand
your logic and key points, especially when you present complicated arguments.
The written report should include your findings, conclusions and recommendations. The maximum page limit is 15
double-spaced pages, which include the main text, the executive summary and all appendices.