, \” Relationship between the Zeigarnik Effect and Consumer Attention,\” and answer the following [2] two questions.
Discussion Board Question [DBQ] #1 There is a long list of marketing gimmicks that can be used togain a competitive edge. Zeigarnik Effect is one of them coined after a research madeby a Russian psychologist Dr. Bluma Zeigarnik. Name one advertisement that illustrates the Zeigarnik effect. Attach the advertisement or a link and explain how your advertisement illustrates this effect.
DBQ#2 What is another tactic you have seen (other than the Zeigarnik) that advertisers have used that gained your attention? Name one, and attach example or link.
