Global economy
-factors affecting a nations competitiveness
– factor endowments
– demand conditions
– related and supporting industries
International expansion
– motivations for international expansion
– risks
– dispersion of value chain
-offshoring and outsourcing
Competitive advantage
-reducing cost
– adapting to local markets
– international strategy
– global strategy
– multi domestic strategy
– transnational strategy
Entry modes
-exporting
– licensing
– franchise
– strategic alliance
– joint venture
