Essay on strategic pricing for a new project, which you will be able to research in advance and prepare notes, which may be taken into the examination (see Notes Page section, below).
You will need to apply this topic within a specific context. You should research ONE particular sector that interests you, from:
Restaurants
Events
Travel
Tourist attractions
Hotels
Pubs or bars
Resorts
You may then wish to narrow this further to a specific type or style of organisation. This should be either a new project (product and/or service) within a unit, or a new business, of your choice. It should not be a corporate-level `global project such as acquiring a group of businesses or expansion into a new country or area.
The general criteria for assessment are:
Distinction Very good range of issues addressed.
Excellent demonstration of links between theory and practice, using very good range of fully-referenced (in-text) academic sources from both generic and specific sources.
Strong application to carefully-chosen and justified narrow industry context.
Logical conclusions that result in clear recommendations.
Full reference list supplied on Notes page.
Merit Good range of issues addressed.
Clear demonstration of links between theory and practice, using good range of fully-referenced (in text) academic sources.
Clear application to justified narrow industry context.
Logical conclusions that result in useful recommendations.
Full reference list supplied on Notes page.
Pass Generic or specific theory only with a limited range of sources used.
Limited or broad application to chosen sector and range of issues addressed.
Descriptive rather than evaluative approach.
Incomplete reference list supplied on Notes page.
Refer Little evidence of understanding of theory and/or practice.
Limited range of issues raised, with minimal/no application to context.
Text copied directly from notes page.
No/minimal reference list on Notes page.
Fail Little or no theory, minimal reference to any context.
Few points made.
Lack of academic sources.
No reference list on Notes page.
