discuss Lindt Chocolate Company

The company that was assigned to us is called Lindt.
I will attach the powerpoint we did a presentation on.
It might help you do this report.
We have to follow these specific instructions:
Report – 30% (Maximum 1,500-word)
-Innovation Characteristics (as described in the previous slide)
-Existing Innovation Strategy
—–First mover approach
—–Protection strategy (secrets, patents, copyrights, etc.)
—–Complementary assets
—–Appropriability strategy
-Propose a new strategy
—–Option A: What innovation should the company develop?
—–Option B: How should a specific innovation be exploited?

This is also extra to the project:
The Group Assessment consists of a presentation and a report. The presentation will be in the break-out session. The purpose of both the presentation and the report is to analyze the innovation of the case the group was assigned to the first (Thursday) session. The analysis should cover innovation characteristics and innovation strategies of the case company, and propose a new strategy.

We have done the presentation part, we only have the report left.