discuss a company that is having significant difficulties either in establishing or maintaining its brand.

Identify a company (please choose some actual company for example from fashion or some car company) that is having significant difficulties either in establishing or maintaining its brand. Create a detailed assessment of the brand\’s position vs. competing Brands, identify the key attributes contributing to current and potential Brand Equity (https://www.mindtools.com/pages/article/keller-brand-equity-model.htm) , and create a strategic branding initiative for the company to undertake.

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