Digital Media in Festivals and Events
Assessment Guide April 2017
During the module students engage with a number of different media and organisations representing local and community digital media art. They are expected to engage with these on the levels of event environment, organisation, content and audience. The assessment requires both a critical research-based, and a creative engagement, with the issues and opportunities provided by the syllabus.
There are two strands to the assignment and students will attempt and submit both pieces of work in order to qualify for a pass in the module:
A) Portfolio: Develop and present a creative idea (product/service) which uses digital technology to improve an event, festival or organisation in the arts and cultural sector (this could be in a local, national or international setting).
60% Portfolio/ Business plan
The portfolio will comprise the following:
A case study of an event, festival or organisation in which you aim to improve through your business idea, and or which validates the potential of your idea (please note that the case study should be presented in the appendix).
A business plan (using the business model canvas framework as your report structure)
A write-up of the pitch presentation (power-point slides as an appendix and/or business model canvas map overview).
Portfolio will be 3,500 words
B) Pitch your idea to an investing stakeholder (e.g. funder/commissioner, partner organisation or private investor).
40% Pitch/Presentation
As individuals, students will pitch a creative idea which uses digital technology to improve an event, festival or organisation in the arts and cultural sector (this could be in a local, national or international setting).
Students must demonstrate a thorough contextual knowledge, and a full understanding of the nature of their chosen medium and its role in the community in which it is based.
The pitch will be 20 minutes in length, and should be fully supported by the necessary documentation presented in your business portfolio. There will be some time for questions from the panel.
The pitch should include:
The opportunity
The approach
The idea
Proof
The close the ask!
You have the option of using PowerPoint for the pitch assignment.
Word equivalence is 3,000 words
My idea is
Al-Qurain Martyrs Museum- Kuwait the museum dont have it own website so as improvement we should mention this. The idea of the assignment is to find museum and improve it with digital in many different ways for example marketing also to attract new audience
I should be applying digital or technology idea in this museum, using as example or case study
The imperial war museum at Manchester
http://www.iwm.org.uk/visits/iwm-north
Key word: main points should mention
Story telling
Vision, mission
Engagement with the audience
What changing after the digital could happen, what difference for the museum and the audience
Use example or case study: The imperial war museum at Manchester
How they market the museum
Support and development of the museum
The role of the government
What challenges that presents
Web links and Video may help
http://www.theverge.com/2017/1/9/14210956/google-tango-museum-ar-detroit
http://www.tate.org.uk/context-comment/blogs/should-museums-be-using-social-media-more-creatively
http://www.tate.org.uk/about/projects/ik-prize
http://www.barbican.org.uk/about-barbican/commissions/altbarbican
