Designing for Execution v. Patient Experience in the Healthcare sector

Topic Questions: In what ways does design for execution (efficiency and reliability) and design for experience overlap and in what ways do they differ? Consider different dimensions such as goals, performance measures, performance improvement levers, and incentive systems. Provide examples from your own experience.

https://www.forbes.com/sites/deniselyohn/2017/02/15/healthcare-companies-should-design-patient-experiences-like-customer-experiences/#33b2957c6038

https://hbr.org/2013/10/the-strategy-that-will-fix-health-care

Ex: Design for Execution is the old school results oriented method. Design for experience is patient centered. From the moment a patient finds a doctors information online or schedules an appointment up until their follow up appointment, the entire process is curated as a great patient centered experience.

Ex: Design for Execution and experience overlap because clinicians are under oath to do no harm and provide patients the best quality healthcare/ evidence based medicine they can. Additionally, healthcare is a service industry and ROI and process flow is important in both cases.