Business Proposal Assignment
In your assignment,
#1: Describe the offering you\’ve created.
Describe the core product (good or service). What is it, what problem does it solve, what
does it help you do, what needs does it meet? Use a SWOT analysis to help you determine
this.
Describe your competitive advantage. Explain how you will provide customers with a
differential benefit the competition cannot provide.
Identify where you will source your product from, based on preliminary research and
inquiries.
#2: Describe the target market.
Describe the characteristics of your potential customers in terms of demographic,
psycho graphic and/or behavioral variables.
Using segmenting methods, describe at least two distinct markets for your product or
service. OR, if your offering is a niche market, describe and defend your position for creating
an offering that only a single segment would buy.
Explain why the above target markets worth pursuing. Will they bring your new offering
profit?
#3: Describe your business strategy.
What is the overall goal of your business? Discuss your overarching business strategy.
Link your strategy to how your product is positioned.
What is the price of your product? Explain why this price appropriate for your offering and
target market(s).
Outline the costs (fixed and variable) required to carry out this venture. How much seed
funding will you be requesting for this venture? Include the budget template to justify your
seed funding requests.
