In this assignment, you will research and discuss the roles and organizations of promotional agencies. You will also describe the various stages of promotional planning.
Using the online lectures, your textbook, and The Art Institute of Pittsburgh Online Division Online Library, you will research promotion agencies and the roles and functional responsibilities of various people involved in merchandise promotion. On the basis of your research, write a 400- to 500-word report that addresses the following:
Describe the fundamental tasks of agency personnel. What personal characteristics do they need to be successful at an agency?
Research and discuss why a designer company like Tory Burch would seek an outside advertising agency to handle its promotional activities. Why is it important to plan the promotion for a designer company like Tory Burch?
Define the term \”specialized agencies\” and describe when these agencies are used.
Identify the differences among the goals, objectives, strategies, and tactics of a sales promotion.
How are calendars used in promotional planning? Why is a promotion calendar important to the success of a sales promotion?