Statement and Description of central issue. In one page, define the companys business and identify the central issue facing the company. The central issue is the performance gap you will discuss and hope to remediate. The performance gap could be declining financial performance, ethical lapses, poor execution of new initiatives, operational deficiencies, and the like. Limit yourself to one major performance gap.
Summary of Company Financials. In one page, highlight the companys most recent annual performance: sales, net income, costs, debt, etc. You should provide the data and then discuss your assessment of the data. I am looking for your appraisal of the companys financial health.
Identification/description of three alternatives to address the performance gap highlighted on the first page. These two pages are the meat of your analysis and reflect your ability to think critically. You should answer the question what can we do about the problem in two pages.
Rationale for selection of the best alternative. With the problem clearly defined and the alternatives posted, select what you believe to be the best alternative to the problem. Your reasoning is critical in this two page discussion.
Conclusion (1/2 page)
