Cross-cultural communication

Please , The 1 slide use a key wards for the introduction. The 150 words of speaker notes will be for the introduction of the presentation . Please, do not use complicated words . I want you to use a grabber to get the attention off the audience for the first one to two sent
Executive Summary

This report was commissioned to Cross-Cultural Communication, why cross cultural communication is important; In this paper, cross-cultural communication is explored to find out the source of miscommunication in businesses and what is the most effective mechanism that can be used to enhance efficiency in communication.

Key Finding
Cross-cultural communication requires high degree of education on two or more different cultural. It can be assessed by Social Script theory and communication theory. An effective communication are being formed by the sender encoding an idea, then decoded by the receiver through a communication channel, the process end with the sender receiving feedback. Intercultural communication can be positively and negatively affected by technology and cultural, vice versa. Failing to recognizing and correcting ones communication skills. Noise, which is the barriers that lead to misinterpretation of a message can be occurred.
By cultural, it includes time, role, languages, religious and thought patterns. One level down, any meaning of verbal and nonverbal communication are varying between cultural and person.
By technology, intercultural communicator should not be constrained by technology. And we cannot assume any kind of technology can improve communication.

Case studies
Uniqlo has raise the awareness of the world with its brand image. They studied the key to communication of different cultural and infuse the skill into their business model and management style. In global marketing, they have screen though the most desired communication channel to reach certain type of receiver; they got the feedback as they expected.
Case study two described how ineffective intercultural communication can be bad for business. The lack of research can leads to disappointment in a conversation, especially failing meeting the professionalism of the other party.

Cross-cultural communication can be achieved with practices and experience. We cannot assume human are the same. By assessing the situation and react on it is the expected attitude.

International firms should provide training to develop staffs knowledge, sensitivity and behavior when, if they are required to get in touch with client from different cultural for successful and effective communication.


1. Introduction
Intercultural communication refers to the communication process between individuals from different cultures. Currently, in the global business market, the ability for successful communication across culture is not to be underestimated. The different issue has developed in the business world due to different cultural backgrounds. Some of this issue includes lack of being proactive and adaptation to diverse cultural business expectation, lack of comprehension of the impacts of formality, hierarchy, and timing on business, the perception of aggressiveness and impatience in business approaches and lack of proper understanding of body language in business conversations.
2. Theoretical Approach
Intercultural communication can be assessed using the following two approaches:
Social Script Theory: this is a psychology theory that postulates that human behavior can be categorized into patterns because they function in a way similar to written scripts. This theory can be used to explore the root of intercultural miscommunication
Communication Theory: in this theory, communication is viewed as branch of knowledge that deals with the principle and technique used to convey information.
3. Practical Issues
Intercultural communication is affected by different variables these include:
Time : time of communication
Role cultural role affects how the communication process will take place. For instance, communication between the young and the elderly differs among cultures
Languages this is due to the presence of multiple languages from each culture
Religion Religious beliefs also influence the communication process among cultures
Thought patterns thought patterns fall under the social script theory, where the thoughts of an individual can be constrained by their cultural basis which may also affect communication process
4. Findings
The following sources of miscommunication in cross-cultural communication are discovered.
Nonverbal misinterpretation
Tendency to evaluate
High anxiety
Preconception and stereotypes
Assumption of similarity
Language difference
Cultural context
5. Discussion
Per studies in conducted on sample business organizations, it is almost impossible to find an organization with all employees of similar cultural orientations. Some of these organizations where the above-described findings are applicable are international corporations which have branches in almost parts of the country. It is irrational, expensive and excessive for an international business to import workers from the country of origin. The existing two theories on cross-cultural communication in business include communication theory and the social script theory. Studies have proved that these approaches do not provide clear explanations on intercultural communication. For instance, communication theory relates decision-making process to only inflow and outflow of information ignoring the fact, that an individual can only make right decisions by the nature of the related information. The quality of information affects a given individual differently depending on the cultural background. Finally, the main component of a communication theory is cybernetics. Cross-cultural communication is a social science subject casting its compatibility with the computer, an engineering concept, into doubt.
Social script theory does not incorporate the dynamic concept of both culture and communication. Communication is a process that keeps on changing in response to technological changes. It is illogical to hold a discussion as the concept that exists in each framework. The theory disputes communication as an open activity that incorporates all people provided there is no barrier to communication.
Firms should consider revising its culture that that requires employees to participate in a vertical form of communication whereby information flows from the senior most employees to the junior most one. The feedback is expected to move from the junior employee to the senior most within a defined channel of communication. The practice does not only lead to resources wastages, but it does not in any way encourage cross-cultural communication. It does not incorporate essential elements of communication that should all be consider by an international business organization before settling on its preferred channel of communication.
The future implication of the organization requires an individual employee in a given business organization to develop mechanisms of managing cross-cultural communication process. Familiarizing oneself with the other cultures, being keen when translating messages from other cultures especially the ones conveyed through nonverbal means, choosing the appropriate medium for sending the message, and using active channels to receive timely and efficient feedback are some of the recommended practices.
Finally, the management of an organization should aim at recognizing the communication process and how it is negatively influenced by cultural differences, appreciating the cultural variables that affect communication for both the sender and the listener and to develop strategies for managing intercultural business exchanges in an efficient way