To search the information needed for your case project, you may use SBAs online library in addition to company website, annual report, and other online or archival sources. You are particularly encouraged to use ABI/global (company articles and beyond), Hoovers (industry and company information), Standard & Poors NetAdvantage (industry surveys), EIU (country report and government regulations), OECD statistics (national economies), and Lexis/Nexis (company, industry, and country information), among others.
I will be looking at the following factors in evaluating your long case presentation (for details, see Appendix 4):
– Depth and soundness of the analysis
– Clarity of the analysis
– Creativity of the analysis
– Use of frameworks discussed in the class