case study:Marketing.

-Case Study:HBO\’s Blood Virus pgs. 604-606 (Chapter 16)
-Required Textbook:
Lamb, C. W., Hair, J. F., McDaniel, C. (2012). Marketing (12h ed). Mason, OH: Cengage.
ISBN: 9781111821647

1-Read the Case Study entitled, HBO\’s Blood Virus pages 604-606 in Chapter 16. Then, answer all of the questions at the end of the case. Please be sure to answer the questions completely and to back up your answers with facts from the textbook. Remember, it is quality that counts so be brief, thorough, and to the point. Also please number each of your answers. This is very important so that I understand which questions you are responding to.

-You need to include citations in order to add credibility to the assignment.

-PLEASE MAKE SURE TO INCLUDE THE REFERENCES WITH THE SOURCES ALREADY USED COMPLETE THIS ASSIGNMENT. IT\’S VERY IMPORTANT TO GET MY GRADE.