agree or disagree what my Classmate said on his post.

1-Respond to the following Classmate\’s Post about the following video:
http://www.cengage.com/marketing/book_content/9781111821647_lamb/videos/ch16.html
Classmate\’s Post:
Steve Van Dorin uses a personal approach when representing the Vans company. The Van company uses giveaways and contests to further personalize the consumer experience therefore pleasing many consumers seeing ownership actively pushing the products and standing by their brand its sits well in the eyes of the consumer they get the bigger picture and through reinforcement of word of mouth and social media, advertisement during these social events are at a minimal cost. Weather its during surfing competitions, skate boarding events, Snowboarding, or BMX (and outer wear BTW) this company has improved its marketing by appealing to a target audience of both men and women by following what there are good at (making shoes). They indeed found their niche and are on the right path of success. They also use a three tier strategy during marketing that basically covers overlapping markets and while actively seeding the organization through the 50 states, plus the international market on more opportunities to better enhance his firm, product, organization and of course the customer.

2-You must agree or disagree what my Classmate said on his post. You also need to add something new to the discussion. REMEMBER, this is a discussion, your response has to look like a conversation between classmates.

3-You must include citations on your response in order to add credibility to this assignment.

4- YOU MUST INCLUDE THE REFERENCES WITH THE SOURCES ALREADY USED TO COMPLETE THIS ASSIGNMENT, IT\’S VERY IMPORTANT TO GET MY GRADE.